Some Recent Work
When Jenny Rukavina of Acadia Equine Rehabilitation contacted us for help with her website, she just wondered if we could edit her existing website because it had been so long out of date. We suggested that we just build her a new one that she could edit herself, how did that sound? She was delighted, because "cutting out the middleman" meant one less step in her busy schedule whenever her site needed updating!
So build it we did, using a content management system that lets Jenny quickly edit the content and update her site as needed. The design was created to match White Horse's previous work on business cards and print ads. We also added Google Analytics functionality so that Jenny can track her site's traffic and success rates. Built-in SEO makes it so Jenny doesn't have to worry about the marketing her business via the web. A Google search for "equine rehabilitation" brings AER's site up on the first page!
Next on the agenda is keep her clients in the loop on their horse's rehabilitation via the site with client login, invoicing, and progress charts. We will also be implementing a way for Jenny, her employees, and her partners to keep shared notes on pertinent items, ranging anywhere from the care of the horses to supply lists to scheduling.